7 Properties
1 Segment
1 Form
1 Workflow
Contains everything you need to launch a basic content program; add an auto-responder email to the registration Workflow and you're good to go. Use it for ebooks, whitepapers, and gated assets of all kinds.
What's included:
- Campaign Engagement and Engagement Type Contact properties, plus the full Most Recent UTM set.
- A Download Form with hidden Campaign Engagement and Engagement Type fields, pre-set to 'Content Download'.
- A Submissions static List.
- A Form Submission Workflow — enrolls a Contact when they submit the Download Form and adds them to the Submissions List.
Deploying: you'll be prompted for contentLaunchDate and contentName at deploy time, filling in the Form, Workflow, and Campaign Engagement default consistently — nothing to rename afterward.
Not included: the auto-responder email and the asset landing page.
What's included — 10 templates
Campaign Engagement
The most recent campaign engagement value — typically set from a hidden form field or list upload column. Used to track which campaign a contact last engaged with.
Engagement Type
How a contact most recently engaged — demo request, content download, event attendance, webinar registration, etc. Set via hidden form field or list upload. Drives MQL scoring and nurture routing.
Most Recent UTM Campaign
The campaign value from the most recent UTM-tagged form submission. Overwrites on each new form submission; use First UTM Campaign for first-touch preservation.
Most Recent UTM Content
The content value from the most recent UTM-tagged form submission. Overwrites on each new form submission; use First UTM Content for first-touch preservation.
Most Recent UTM Medium
The medium value from the most recent UTM-tagged form submission. Overwrites on each new form submission; use First UTM Medium for first-touch preservation.
Most Recent UTM Source
The source value from the most recent UTM-tagged form submission. Overwrites on each new form submission; use First UTM Source for first-touch preservation.
Most Recent UTM Term
The term value from the most recent UTM-tagged form submission. Overwrites on each new form submission; use First UTM Term for first-touch preservation.
YYYY-MM-DD_Content_ContentName-Submissions
Contacts who submitted the content download form. Populated automatically by the Form Submission Workflow — your list of everyone who downloaded this content asset.
YYYY-MM-DD_Content_ContentName-Submission
Enrolls a contact when they submit the content download form and adds them to the Submissions static list. The sole trigger for this workflow is form completion — rename and point at your asset's cloned form before activating.
YYYY-MM-DD_Content_ContentName
Content download form capturing name, email, and company (all optional — lower-friction than Demo Request). Hidden fields stamp `Campaign Engagement` (the content asset's name) and `Engagement Type` (defaults to 'Content Download'), plus the standard UTM, referrer, and ad-click ID attribution set. Legitimate-interest consent (no checkbox); marks new contacts as marketing contacts. Clone and rename per asset before publishing. Deploy-time tokens: `{{my.contentLaunchDate}}`, `{{my.contentName}}`, `{{my.CompanyName}}`, `{{my.PrivacyPolicy}}`, `{{my.SubscriptionTypeId}}`, `{{my.NotifyUserIDs}}`, `{{my.ThankYouMessage}}`, `{{my.BlockedEmailDomains}}`.
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